OLUWABUSAYOMI ADETUTU ADEWALE

Planned, executed, and optimized paid advertising campaigns across digital platforms (e.g., Facebook, TikTok), significantly enhancing brand awareness and driving conversions.

Conducted in-depth audience research and precise targeting, maximizing Return on Ad Spend (ROAS) through data-driven adjustments.

Monitored and analyzed campaign performance using key digital metrics (CTR, CPC, conversion rate), adjusting budgets and strategies in real-time to achieve optimal results.

Managed advertising budgets efficiently, ensuring cost-effective campaign delivery and generating actionable insights to improve future campaign performance.

Created compelling visual content and scripts for diverse brand campaigns, leading to increased audience engagement across digital platforms.

Shot and expertly edited video content for social media and client projects utilizing CapCut and Video Up, ensuring high-quality visual output.

Managed production schedules and team workflows, optimizing resource allocation for shoots and editing sessions to ensure timely delivery of creative assets and maximize productivity.

Collaborated cross-functionally with content strategists to align visual narratives with brand messaging, ensuring cohesive and impactful campaign goals.

Provided comprehensive live event coverage and behind-the-scenes documentation, enhancing promotional efforts and brand storytelling.

Managed school financial records, processed payments, and reconciled accounts monthly using Excel, ensuring accuracy and compliance.

Administered ICT systems and provided technical support to staff and students, resolving issues efficiently to maintain smooth operations.

Organized and led digital training sessions for teachers, resulting in a 60% improvement in technology adoption and digital literacy.

Maintained and updated educational software and digital learning resources, ensuring access to cutting-edge tools for students and staff.

Designed and distributed internal newsletters and digital bulletins, enhancing school communication and engagement.

Sourced and edited news stories for on-air broadcast and digital platforms, ensuring timely and relevant content delivery.

Wrote run-off scripts for radio adverts and guaranteed timely airing during live sessions, contributing to smooth broadcast operations.

Proactively engaged businesses to promote radio advertising opportunities, successfully securing new clients and increasing revenue streams.

Assisted in coordinating commercial content and scheduling across programming blocks, optimizing airtime utilization.

Supported newsroom operations, including script editing, segment planning, and voiceovers, contributing to high-quality broadcast production.